How to Price for Success...
How to Optimize Your Showings, Offers, & Price that You Receive!
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Nationally, research shows us that the number one mistake home sellers make is overpricing their homes. This is no exemption for the Greenville SC Real Estate Market and Upstate Market. Overpriced homes or properties here will usually languish on the market for extended periods of time.

Yet, if you price your home correctly you can optimize your showings and reduce the time your home spends on the market! To avoid the pitfall of overpricing, it is important that sellers understand real estate prices are set by overall market forces, mainly supply and demand. These forces are constantly changing, especially recently with government tax credits and incentives.  With the real estate tax credit gone, we should be evaluating your pricing and promotional strategy on a biweekly basis. 

 Here are a few important notes on pricing:  

Your Home Price Should Not Be Based On:

  • What you owe or need to get out of the home or property.
  • How much profit you want to realize from the sale.
  • How much money you have spent upgrading or remodeling.
  • What your neighbors think you your home is worth.

Your Home Price Should be Based Upon: 

  • An objective market evaluation based on similar or comparable home sales within the last 6 months in your neighborhood, subdivision, or local area.
  • The Current Active Listings in your area (your listing competition) and the current showing activity these listings are getting.
  • The Current Showing Activity and Interest that you are getting on your own home or property.
  • The shape, condition, and features of your home or property.
  • How quickly you want/need your home or property to sell. Remember an overpriced home will usually always languish on the market. Also remember, the closer you get to "True Market Value" the more showings and offers you will typically receive.
  • Overall, it is important to evaluate your home based on the items listed above and then set your price for selling. We utilize a dynamic marketing approach, called the CRA Marketing System. We take a very proactive approach by evaluating our marketing progress and your homes showing and activity on a biweekly basis.

If you would like a free market estimate, just email or call us. Maybe you have other questions or would like to know more about our powerful and flexible home marketing approach. To discuss any of these, simply call us to setup a free no obligation consultation: 864-335-8936.

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