However, we have identified three market forces that can be controlled by you and your Realtor that can have a tremendous impact on the sale of your home. We call these market forces The Three P’s of Marketing Real Estate. Here they are:

• PRICE: Price is the single greatest market force that you can control as a seller. By pricing as close to true market value as possible, you will optimize your showings and time on the market. If you need an even quicker sale, price a little below market value for increased showings and offers. Periodic price adjustments are necessary in response to changing market conditions. Finally, please note that the right price can fix just about any other part of the sales equation!

• PRODUCT: This is your home! Before selling, you should work hard to make your home look and show like a model home! Having a great looking and great showing home will optimize your time on the market, your number of showings, and the price that you ultimately receive. *Consider the inside of your home for cleanliness, clutter, and lighting to name a few important items. Again think Model Home Appearance! *Then consider your outside curb appeal (Your home and yard's appearance from the street). The outside view of your home from the street should be pleasant and inviting. *Finally, when it is time for a viewing by potential buyers, think SHOWTIME! You are literally putting your home on display or show for your potential buyers in hopes of convincing the buyers that your home is the perfect home for them. Blinds and curtains should be open, the home should be clean, well-lit, and your home should have a fresh smell. A great product helps produce great sales results!

• PROMOTION:  This is where we come into play. We know that a highly effective promotional campaign can be a game changer, so we have worked hard on developing a marketing strategy that GETS RESULTS! We have designed, optimized, and refined our promotional strategy for marketing real estate into what we call our CRA TORQUE MARKETING PLAN. Our CRA TORQUE MARKETING CAMPAIGN uniquely leverages the power of people, the internet, social media, and customer databases to deliver impressive sales results!